Banned from Facebook and Don't Know Why? 3 Key Reasons and Suggestions to Avoid Account Violation

 
Picture this: you are running ads for a business on Facebook, and you’ve just submitted a new set of ads for a campaign. You’ve carefully reviewed and followed the platform's advertising policies. Your ads are well-targeted, the creatives meet all the guidelines, and your content is aligned with Facebook’s rules. Yet, despite all your precautions, your ad account gets banned without warning.
 
 
 
Facebook has recently intensified its crackdown on ad accounts, leading many advertisers to face account bans, sometimes without clear explanations. Here, we’ll share how Facebook's policies can affect your accounts. Read on to learn about the common ban reasons, recovery tips, and how to navigate these situations in the long run.
 

Why Would Facebook Ban Your Account?

Most of these bans are caused by Violating Networks or Associations, Ad Creative Violations, or using API automation to bulk-create campaigns.

1. Violating Networks or Associations

Facebook has placed increased scrutiny on ad accounts that violate its policies. As an advertiser, you must not manage business assets that are connected to other abusive business assets, nor display behavior similar to business assets that Facebook has already taken down. If you do, you may face advertising restrictions on your associated ad account, page, user account, or Business Account.
 
Simply put, if one or more assets connected to your account violate Facebook's policies, your entire ad account and its related assets may be at risk of suspension.
 

*Frequent Triggers for Bans*

  1. Purchasing Unverified Assets: Using unverified or previously banned assets for ad campaigns, such as those linked to high-risk products or content, can lead to bans. Meta keeps a record of accounts involved in past violations, so using these assets increases the risk of bans.

  2. Purchasing Accounts: Purchasing Facebook accounts from third parties can expose advertisers to account takeover risks. Advertisers should avoid using purchased accounts to minimize the risk of account bans.

  3. Unclear Business Segmentation: Poor account management, leading to indirect associations with banned assets, can also trigger Meta’s enforcement mechanisms. To reduce the risk of collateral bans, advertisers should separate assets and limit unnecessary connections between them. Keeping things independent helps protect your account from potential issues arising from other linked assets.

 

2. Ad Creative Violations

Creative violations typically stem from the unauthorized use of third-party assets, such as brand logos or copyrighted content. These violations not only break Facebook's rules but can be considered serious intellectual property violations.
 
According to Facebook’s policies:
  • Ads may not contain content that violates the intellectual property rights of any third party, including copyright, trademark or other legal rights.
  • This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company's products to imitate a genuine product.

Should any of those ads contain unauthorized materials — like a copied brand logo — all associated accounts using that creative could be subjected to a ban. To avoid such risks, ensure your creatives are fully compliant with Facebook's policies.
 
If you happen to encounter a violation, it is important to file an appeal and make the necessary changes right away. Do not delete the violating ad without appealing, as this may result in penalty points on your account.
 

3.API Automation and Account Bans

Many advertisers using API automation to bulk-create campaigns have encountered issues such as ad removal and account suspensions.
 
Why? Because Meta, the parent company of Facebook, prohibits the use of unauthorized scripts or deceptive methods to create ads. Using unapproved API automation tools to create campaigns in bulk can put your account at risk of being banned.
 
To minimize this risk, advertisers should use Meta-approved tools for automated ad creation, such as the cross-channel media buying platform XMP. XMP is a safe way to create ads in bulk, helping save time and reducing the likelihood of penalties.
 
 
 

How to Avoid Getting Banned on Facebook

To minimize the risk of being banned, it's important for advertisers to regularly review their business account and unlink unused or outdated assets. In cases where accounts are mistakenly banned, XMP works closely with Facebook's support team to resolve false account bans and help advertisers get back to business.
 
In cases of account suspension due to creative violations, advertisers can leverage the XMP Ad Duplication feature to quickly transfer ad creatives to other accounts, minimizing the risk of cross-account impact. If you need to resume campaigns on a new account, the XMP Ad Duplication tool provides a fast and efficient solution.
 
XMP also offers Automated Tagging features, allowing advertisers to tag creatives by different ad accounts. This makes it easy to track down which specific creatives are linked to a banned account.
With this system in place, advertisers can quickly appeal and modify any violating creatives. They can also bulk-remove problematic ads and upload new, compliant materials, ensuring that the campaigns continue without significant loss in performance.
 
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Last modified: 2024-11-18Powered by