Picture this: It's 3 AM, and while you're fast asleep, your Facebook ad account is wide awake - and under attack. By the time you log in at 9 AM, you're greeted with a nightmarish scenario: your ad budget has skyrocketed overnight, unauthorized ads have been created, and your funds have been diverted to promote irrelevant content. This scenario is all too common for media buyers, especially on Facebook, where ad account breaches are frequent. The consequences are severe: wasted budget, compromised campaign performance, and potential damage to your brand's reputation.
To address this pressing issue, XMP proudly introduces its latest feature: Ad Security. This innovative solution is designed to safeguard your Facebook ad campaigns from unauthorized access and fraudulent activities, ensuring your advertising budget is spent effectively and securely.
The Solution: XMP's Ad Security
XMP's Ad Security feature is a comprehensive solution designed to protect your Facebook ad campaigns from fraud. Here's how it works:
1. Monitor and Pause Ads Created at Abnormal Times
Ad Security continuously monitors your ad account for any ads created during non-working hours or unusual times. If an ad is detected outside of your predefined schedule, it is automatically paused, preventing unauthorized spending.
2. Detect and Pause Ads with Abnormal Promotion Goals
By setting specific promotion goals for your ads, Ad Security can identify and pause any ads that deviate from these goals. This ensures that your budget is only spent on campaigns that align with your strategic objectives.
3. Restrict and Pause Non-Designated Ads
To maintain consistency and security, Ad Security allows you to restrict ad creation to only those ads that are pre-approved or created by designated sources. Any ad that does not meet these criteria is automatically paused.
4. Use URL Whitelists to Pause Ads Outside the Whitelist
Ad Security enables you to create a whitelist of approved URLs for your ad campaigns. If an ad links to a URL outside of this whitelist, it is immediately paused, ensuring that your ads only promote legitimate and relevant content.
⏰ Faster Checks: Real-Time Monitoring
XMP's smart assistant checks your ad templates every 15 minutes, providing timely intervention and ensuring worry-free ad protection. This rapid response mechanism minimizes the risk of unauthorized ad spending and maximizes the security of your campaigns.
How Ad Security Works: A Closer Look
Protecting Account Security
Ad Security establishes a rapid response mechanism to detect and halt fraudulent activities. By automatically pausing unauthorized ads, it reduces budget losses and ensures the safety of your ad account.
Automated Monitoring
Leveraging AI technology, Ad Security provides real-time monitoring of your ad account and campaigns. This automation eliminates the need for manual oversight, reducing potential risks and giving you peace of mind.
Flexible and Comprehensive Rules
Ad Security offers a robust set of rules to address various fraud scenarios, including:
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Abnormal Time Monitoring: Customize non-working hours and monitor ad creation during these times.
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Promotion Goal Monitoring: Set specific promotion goals and automatically pause ads that deviate from these goals.
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Product and Ad Binding Restrictions: Ensure only ads created by XMP (via Meta Graph API) are allowed, preventing unauthorized ad creation.
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App & Website Whitelists: Monitor ad links and pause any ads that link to non-whitelisted.
Why Choose XMP's Ad Security?
XMP's Ad Security is not just a feature; it's a comprehensive solution designed to protect your ad investments and ensure the integrity of your campaigns. By leveraging advanced technology and real-time monitoring, XMP provides unparalleled protection against ad fraud, allowing you to focus on what matters most: growing your business.
Try XMP Today
Don't let ad fraud compromise your campaigns. Experience the peace of mind that comes with XMP's Ad Security. Sign up for a free trial today and take the first step towards securing your Facebook ad campaigns.
About XMP
XMP is a one-stop cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!